The Oakland Unified School District this week issued an apology for sending out a survey that included a historically racist term for people of Asian descent. However, a movement is underway to prevent bad word choices. "I think that words do matter, so I think that you do have to be very mindful of the words that you use," says Jaye Bailey, Valley Transportation Authority's head of civil rights and employee relations. Whether it's a transit agency like VTA or a private company, attention to messaging has never been greater as a result of the social justice movement. RELATED: Oakland Unified School District apologizes after'historically racist' term used in survey "You really work hard to normalize the language within your organization so that everybody is aware of it so that it becomes second, second nature," she added.